Like they say, pictures are worth a thousand words. They possess the power to attract with their beauty and relevance. When maintaining websites, however, it can be challenging to choose the right one. Often you’re unsure with what to pick or why you should pick it. Know How to Choose the Right Images for Your WordPress Site from this simple guide.
Using Images on Your Website
Where do you want to place images on your site? There are many areas you to choose from at WordPress. Among them are: headers, featured images, and blog posts.
1. The Header Image
The header image is similar to the cover photo of Facebook. It is the first thing that people will notice on your site, and leaves an impression that you want to invest in. First impressions are created during the first few seconds of meeting. What people think about your site during those first few seconds can last longer than you can probably expect. The image they create in their minds are clear enough for them to decide if they like your site or not.
Think about the impression you want to leave on your site users. Would they see and understand what you want for them?
“You never get a second chance to make a first impression.” -Oscar Wilde
Design and quality matter when choosing an image. At WordPress, header images for default themes are 192 x 740 pixels. You can modify the size according to width of your page. The size of your image should fit well with your user’s screen. You would want users to experience the best when visiting your site.
2. Featured Images
Perhaps one of the things that many enjoy at WordPress is the featured image. It gives life to a blog post, and gives the reader a glimpse of what the post is about. It is also what people see when you share your post on social media.
According to a study conducted by Social Bakers, images create the most engagement in Facebook. They contribute 93% of the overall impact of shared posts. With this in mind, you would want to use featured images that will usher in a positive effect among online users.
You can choose to add text on your image or be more creative by adding few tweaks. You have your own say on what you want to post. As you choose the right image, think of how it will enhance your post. Think about whether it will match your topic or not.
3. Images for Blog Posts
Blog posts are great for marketing your interests. Whether you intend your site for business or for creative purposes, the content you provide through blogs can help maintain your users’ interest as well as attract search engines. For this, quality content will always be good in any situation. This includes having the right images for your post.
“The precision of naming takes away from the uniqueness of seeing.” -Pierre Bonnard
In a study by Blog Pros, the perfect blog post has an average of 3.2 images. This applies to posts with an average of 1,149 words, and means that placing images every after 350 words is a worthwhile endeavor. Given that your images are coherent and doesn’t stray away from the topic of your blog, your post can get a higher potential of being read.
Reading online is different from reading off a book or any printed page. Online, most people don’t have the time to read through the entire article. Some are not even interested to read at all. Many simply scan through the post and see the most important points.
People enjoy seeing images. In an article by Jeff Bullas, we find that images generate 94% of the total views for each article or blog post. Truly, seeing something interesting every after a long series of words engages readers and increases your site’s potential to attract more of them.
How to Choose the Right Image
When you know what to consider, choosing the right image will not be as challenging as many experience. Regardless of your topic or theme, keep in mind these 3 things: coherence, size, and quality.
1. Does the image support your topic?
Imagine shopping through the sports aisle, where you expect to see all things sports—basketball equipment, hockey sticks, jerseys, and the list goes on. As you stop by a shelf, however, you notice a pack of chocolates up for sale. What could it be doing there? How is it even related to sports?
The same goes with images. Surprising your website users with a completely unrelated, incoherent image won’t do well. You would want them to follow your flow of thoughts. Help them catch your drift.
Think about your topic and let the image speak for it. You can choose to use original images by uploading your own. Or, you can hire an illustrator to create coherent images for you.
2. Will the image fit properly on screen?
The size of the image is another thing to consider. According to WordPress, size involves 4 things:
- Physical size – This refers to the size of the image on the screen and the size of the file on the server. It will help you know how much space it will occupy when users see it. A big size in a small space can negatively affect the way your site appears.
- File size – We refer to this as the size of the file on your server. The larger the file size, the slower your website runs. Many don’t have the patience to wait. For this, images should be maintained between 100K and 60K or even lower.
- Resolution – The clarity of your image depends on this. It refers to the number of pixels or the length and width of your image. The higher the resolution, however, the larger the file size.
- File type – There are mainly 3 types of images: .jpg / .jpeg, .png, and .gif. Learn more about them here.
Websites use images to enhance user experience. This is why it’s good to be familiar with these basics before uploading an image on your end. You don’t want users to experience slow load times. You want to invest on them and ensure your site helps you do so.
There are a number of reliable tools online to help you reduce the size of the image. One of them is JPEGmini. First think about the quality of the image, then proceed to consider how much space it will take. Don’t let your server slow down.
3. How does the image look and feel to your users?
Remember that images can set the mood for your readers. If you’re trying to relay a sad atmosphere, the image should show it. If you want to present a happy thought, the image should be happy as well.
The image you choose should also reflect your identity. They market your brand to a variety of people online. To ensure it fulfills its purpose, think about your site’s overall design or theme. Think about what you want to achieve or convey. Your website users should be able to see and feel the same way you do.
Posting images, however, may not apply to all kinds of purposes. It’s alright if you don’t include one as long as it perfectly suits your purpose. You can invest on other creative techniques to give the best possible user experience.
The Haven of Images
Do you also wonder where to get quality images for free? Many don’t have the time to capture a picture or have the money to buy premium photos. The good news is there are lots of image resources available. Among the favorites are Pixabay, Unsplash, and Pexels. They offer images that are good for commercial use.
For every image you use, remember to cite its creator whenever and wherever applicable. Not all images you find online are free for public or commercial use. They can be protected by copyright laws, and can make you liable for misusing it.
On another hand, you can choose to create your own images for your website. That way, people will be able to associate with you better. Authenticity can open the doors to trust, and eventually to commitment or loyal support from users.
You can also choose to hire an illustrator for your website. You can outsource the task for a sensible price, or bring in a full time worker who can create customized illustrations for you at an hourly rate.
The Right Image for the Right Purpose
Knowing what to consider makes it easy for you to identify the right image. The internet teems with a lot of images, and you can land in trouble if you don’t adhere to the terms or if you fail to use the image properly. Identify what you want to achieve, be familiar with what you need in an image as well as in your site requirements. In the long run, if you stay consistent with your goals and purpose, you’ll be happy to find your website advance towards success.
Tell us what you think! Write down a comment or suggestion on How to Choose the Right Images for Your WordPress Site. We love hearing from you!
If you need help in developing your WordPress website, Done4YouWP.com can do the work for you! It is a service and support company that can help you find the best solution in managing your WordPress website. Connect with Done4YouWP.com now!